Ellie McFadden x Sustainability x Skate Culture adopts the skate culture aesthetic and attitude to push streetwear into the sustainable fashion realm. Adopting skate culture's subversive and rebellious attitude exemplifies an openness to the future and challenges traditionalist views and behaviours whilst creating a space to confront global issues through an activism lens. The skateboard style orients this collection to prioritise sustainability at the centre of the collection without compromising on aesthetical value. This collection has translated tagging through a collection of experimental prints and knits. A zero waste jacquard knit jumper and skirt using luminescent orange yarn and digitised graffiti has been possible through the generous sponsorship of Calcoup Knitwear.
